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The public relations agency adds the prestige jewellery brand to its growing roster of clients

TORONTO ON - September 28, 2017 - Toronto-based PR firm Burstyn Inc. has been named the agency of record (AOR) for Birks, a longtime luxury Canadian fine jewellery brand. The decision to secure Burstyn Inc. was a natural one; Birks fits right in with the agency’s carefully curated roster of premium lifestyle brands.

Established in Montreal in 1879, Birks fine jewellery stores are now found across Canada, while Birks collections are sold in the US and the United Kingdom. Birks pieces have become jewellery box staples for both celebrities and everyday fashion lovers over the decades. 

"We wanted to find an agency that understood our needs as a prestige jewellery brand like it was second nature, but that knows how the brand fits into the ever-changing public relations landscape,” said Eva Hartling, Vice President, Birks Brand and Chief Marketing Officer at Birks Group Inc. “With their team’s rich history in both working with constantly evolving lifestyle brands and in business, we knew Burstyn Inc. was a natural fit."

The new AOR news for Birks comes weeks before the beloved brand is set to launch a sparkly new collection of rings, Birks Iconic, which incorporates elements of Birks Signature Collections. In addition, Birks is in the midst of officially launching in the UK in partnership with two of London’s top jewellery retail destinations, Mappin & Webb and Goldsmiths, marking the first time the brand’s collections are sold outside North America. Securing a strong public relations team like Burstyn Inc. is a strategic move to ensure the news is communicated to key audiences in a meaningful manner that resonates.

"A beloved Canadian luxury brand like Birks is on a dream list of companies to call a client,” said Amy Burstyn-Fritz, Co-founder, Burstyn Inc. “Adding such an iconic and influential client to our roster as a relatively new agency is a huge accomplishment for us and something we’re extremely proud of."

The Birks brand complements many of the agency’s existing lifestyle clients and full suite of services, from influencer relations to event planning.   


Burstyn Inc. is a full-service public relations, event management and brand building agency, for corporate clients and companies in the media, arts, fashion, lifestyle and hospitality sectors. Founded by mother-daugher team, Amy Burstyn Fritz and Helen Burstyn, Burstyn Inc. provides over 45 years of collective, multigenerational communications expertise to their clientele. Burstyn Inc. offers a full suite of services including public relations, media and influencer relations, event management and production, strategic counsel and partnerships, digital and social services, copy writing and content creation. www. burstyninc.com


Birks Group is a leading operator of luxury jewellery stores in Canada and Southeastern United States. The Company operates 26 stores under the Birks brand in most major metropolitan markets in Canada, 16 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks Collections are also available at fine jewellery retailers across North America and in the United Kingdom. Birks was founded in 1879 and developed over the years into Canada's premier retailer and designer of fine jewellery, timepieces and gifts. Visit www.birks.com